How Xerox Succeeds in the Circular Economy

Jun 11, 2018

Imagine a world where there is no waste. Where a product is made, used as intended, returned at a collection point and then serves as the input for a new product. This describes a circular economy.

For generations, affluent societies have operated on a linear model where old or used parts and equipment are perceived as waste. A circular economy model challenges us to shift our thinking to a systems approach where “waste” is a resource, and innovation is essential.

A circular economy has three key elements:

  • Use “waste” as a resource.
  • Design for the future.
  • Adaptive business model.




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